Campaigns - Plain Text Template

Are you wanting to do a plain-text only email campaign or to have control over the plain-text version of an HTML email?

A plain text version of the email is already automatically created for every email. It's auto-generated by stripping out the HTML, converting <p> and <br> to line breaks and displaying the link URLs.

Your SEO guys are correct that an HTML email looks more like spam if there isn't a plain text version to go with it. From the beginning of the Campaigns app a plain text version has been sent with each email.

We do plan to build in the ability to override that with specific content.

According to the SEO guys here, an email campaign looks less "spammy" if it has a plain-text version of it. I can't think of a case where we'll need to do a plain-text only campaign right now... but I guess you never know.