According to the SEO guys here, an email campaign looks less "spammy" if it has a plain-text version of it. I can't think of a case where we'll need to do a plain-text only campaign right now... but I guess you never know.
A plain text version of the email is already automatically created for every email. It's auto-generated by stripping out the HTML, converting <p> and <br> to line breaks and displaying the link URLs.
Your SEO guys are correct that an HTML email looks more like spam if there isn't a plain text version to go with it. From the beginning of the Campaigns app a plain text version has been sent with each email.
We do plan to build in the ability to override that with specific content.
Are you wanting to do a plain-text only email campaign or to have control over the plain-text version of an HTML email?
According to the SEO guys here, an email campaign looks less "spammy" if it has a plain-text version of it. I can't think of a case where we'll need to do a plain-text only campaign right now... but I guess you never know.
A plain text version of the email is already automatically created for every email. It's auto-generated by stripping out the HTML, converting <p> and <br> to line breaks and displaying the link URLs.
Your SEO guys are correct that an HTML email looks more like spam if there isn't a plain text version to go with it. From the beginning of the Campaigns app a plain text version has been sent with each email.
We do plan to build in the ability to override that with specific content.